What is Digital Marketing?

Traditional Marketing vs. Digital Marketing:

Traditional marketing is an approach in which marketers identify their audiences and place ads where the audience can see, hear, interact with the offline world (such as television, radio and billboards). In contrast, digital marketing is done in the online world and uses paid or natural advertising in social media and search engines. These include email marketing, flu marketing, video marketing and more.

It should be borne in mind that there are weaknesses in traditional marketing. First, businesses have little interaction with customers who buy their products in real time. Some marketers also believe that traditional marketing is unreliable. You cannot edit it after the ad is published. So you can’t change it if you put the wrong discount on your print elements or the wrong word on the radio.

Traditional marketing can be costly. For example, running a print ad costs around $ 2,000 to $ 5,000. In addition, with these investments you can’t figure out who you got and it’s very difficult to measure your activities. However, traditional marketing is still an important way of marketing for some businesses. In contrast, digital marketing is growing every day and increasing its importance for monetization.

The reality is that half of their earnings have been influenced by digital marketing and sales in the social media world, according to business reports.

Recently, 5% of marketers have stated that they prefer digital marketing to traditional marketing because of this type of marketing interactions with customers. Businesses can have complete control over audience growth and see instant results in their campaigns. With the help of Inbound Marketing, your business customers will love and find it easier.

Despite all these advantages, the disadvantages of digital marketing cannot be ignored. Digital marketing is dependent on technology and sometimes the emergence of new technologies. When the social network is out of reach, the marketer can do nothing and have to wait. Another problem that social media faces is security.

Since it was revealed that more than 3 million Facebook profile information has leaked out, other platforms have taken tough measures to make users’ information safer. But businesses need to remember the legality of their marketing. However, updating the applications used on social media makes you learn new things. But it will be time consuming.

Can Traditional and Digital Marketing Be Used Together?

If we want to give a short answer to this question we must say yes. People have been talking about traditional and digital marketing for years, and the debate will continue.

In some cases you can use both traditional and digital marketing.

For example, you may not run print ads in the digital world in some circumstances, but you can follow people on social media and ask them to subscribe to your newsletter. Older people who prefer flyers and postal coupons can use it, and people who like social media can get the same information on social media.

Have you ever used traditional marketing to grow digital marketing? For example, a section of your local newspaper can be dedicated to introducing your site or social media profile. In this situation, online audiences who look at the local newspaper go online and try to find out more about you. Stop thinking about how you can choose between traditional and digital marketing. Instead, try both tactics for effective marketing.